Gogol: The poetic conceptualization of the personal name In the structure of comparative trope
The name of Nikolai Gogol belongs to the number of precedent names of world culture, it has gained a diverse experience of conceptualization in various types of discursive practices – from a literary anecdote to contexts accompanied by the pathos of patriotism, high artistry, cultural and historical significance of the highest order. The functioning of onym Gogol in the texts of Russian poets of the XX–XXI centuries (from representatives of the Silver age to modern network poetry) is analyzed in the article. The contexts in which this onym functions as a reference element of comparative tropes (figurative comparisons, metaphorical constructions and their combinations with other types of tropes) are studied, which leads to its acquisition of the status of a linguocultural concept. Most of the collected examples illustrate the tropical structuring of the linguocultural concept of Gogol as a metaphorical and symbolic embodiment of the great classic, who created a gallery of immortal images, subtly denouncing human vices, one of the most mysterious personalities of his time, they actualize primarily the encyclopedic fund of knowledge about Gogol. The name Gogol is functioning as the "left elements" ("scope target"), and the "right elements" ("sphere source") of the comparative tropes constructions; it is used by a number of poets to create the autometaphors (I am Gogol), onomastic metaphors like the new Gogol, the local Gogol, etc. This indicates the significance and relevance of this personal name for domestic and world culture, about its embeddedness in the conceptual and linguistic picture of the world of the educated man, refracted through the prism of metaphor, about functioning as one of the axiological markers of individual and collective intellectual and creative innovations.
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