Cognitive character of objectivity and subjectivity effects` identification in English Internet news stories
The article focuses on the analysis of the cognitive background of objectivity and subjectivity effects verbalization in English Internet news stories. From the cognitive perspective the study of verbalizing objectivity and subjectivity effects involves mental processes accompanying the creation of non-literary texts and influencing the audience. Objectivity effect is defined as content representation in terms of unambiguity, accuracy and neutrality whereas the subjectivity effect rests on verbalizing contents with regard to ambiguity, approximation and appeal to the rhetorical means of influence. To differentiate between objectivity and subjectivity effects scope of predication and image-schemas are used. Scope of predication is formed via correlation between the profile representing events and their participants and the base constituting the background for understanding the profile. Image-schemas are identified as preconceptual structures, which arise from, or are grounded in, human recurrent bodily movements through space, perceptual interaction, and ways of manipulating objects.
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